Discovery
Brand audit
Audience research
Offer review
Performance
Planning
Content
Format mix
Calendar
Campaign
Content
Visual
Captions
Reels
Deployment
Scheduling
Publishing
Community
Optimization
Analytics
A/B testing
Scaling
Social Media Marketing
Stop Posting. Take Over the Space.
Your competitor posts on the internet on a regular basis, and nobody reads them. We take another way. As your devoted Social Media Marketing partner, we continuously create platforms to draw in your qualified audience, construct authentic trust, and help transform followers into actual buyers - without requiring guesswork.
Social Media Marketing
Stop Posting. Take Over the Space.
Your competitor posts on the internet on a regular basis, and nobody reads them. We take another way. As your devoted Social Media Marketing partner, we continuously create platforms to draw in your qualified audience, construct authentic trust, and help transform followers into actual buyers - without requiring guesswork.
One Brand. Every Platform. Zero Friction.
You have an audience is fragmented and distributed over platforms. Each platform is unique. The key to getting things done with Instagram marketing won't work on LinkedIn or TikTok. Different platform requires a whole new level of energy to convert users.
Facebook · Instagram · LinkedIn · YouTube · TikTok · X (Twitter) · Pinterest
Our LinkedIn Marketing strategy is based on the B2B authority building and reach on the decision making. We manage every step of Facebook & Instagram marketing, handling all aspects of the Facebook and Instagram ecosystem, organic reach, and paid acquisition.
So what is your desire to build?
Noise is when there is random posting. All our content, all our captions, all our budgets; it all relates to one business goal. Your audience moves from scrolling to . . . what? Let us find the best formats, hooks, and CTAs for you.
The System behind Every Campaign
One method. Every month. Results that compound.
We do not make changes to the strategy month to month. It is a structured sprint - so everything you learn will build upon itself and not be forgotten. Each cycle is a step up from the previous one.
Built to Look Good. Designed to Convert.
Real work. Real platforms. Real results.
We take no chances and don't randomly select one of the safer options. All creatives run through a complete "test-track," using the analytical information from those users, of conversion statistics, audience behavior, and market positioning. All the products we offer on our portfolio were earned ones.
How We Actually Run Your Social Media - From Day One
Social Media Marketing is not a status update over a period of time. This is an on-going series - research, creative, paid strategy, distribution, optimization - all doing their job and all at the same time each month.
Brand Discovery & Market Research
We provide a live brand brief, we analyze your competitor's brand, identify areas where you can out-do them with content, and map out audience psychology by platform.
◉ Identifying the content gaps and a series of competitors. A competitor scan with a list of content gaps.◉ The audience personas and psychographic mapping come next. Audience personas and psychographic mapping follow.◉ Suitable brand voice calibration and tone guide.◉ For every business model, there is an evaluation of platform fit. Platform fit assessment is made for each business model.
01
Platform Selection & Marketing Strategy
We shape your business around decision makers and then design a marketing plan that is sustainable, scalable and has an impact on your bottom line. Our Facebook marketing strategy and broader paid campaigns run alongside organic for a unified result.
◉ B2B brand? LinkedIn takes priority. ◉ Develop or buy a product or a lifestyle brand? Instagram + Facebook. ◉ Thought leadership? YouTube + LinkedIn. ◉ Community-driven growth? Facebook Groups + X
02
Creative Direction & Content Production
One visual identity. Infinite content formats. It's brand-first design, motion graphics, and quality video editing that will arrest the scroll.
◉ Color codes (figure, table labels, etc.)◉ Call to action (CTA) with attention-grabbing CTA copy◉ A Usage Guide for Brands and illustrations. ◉ Ensure that the photo style guide and the tone of the caption are appropriate for the specific media or publication.
03
Content Strategy & Execution
Content which is gaining both attention as well as impressions. We develop a robust social media content planning system that is based on the type of content your audience actually engages with - not necessarily the most current trend for the week. We drive engagement both from written Carousels to short-form videos.
◉ Carousel posts, static graphics – 2 styles.◉ Keep the length of a reel short or use short-form video content.◉ Make reels brief or use short video content.◉ Education and promotional materials are purposefully in a ratio◉ Consent + collaboration management◉ Influencer outreach + collaboration management
04
Community Management
We don't post and poo-poo-poo. We don't post, no never disappear. Your comments, DMs and messages are moderated in your brand voice and any sales ready leads flagged as you come in.
◉ Comments and replies, and proactive engagement◉ Handling of the inbox and messages◉ FAQ and answers to questions = replies to inquiries◉ It contains 0.01% lead. Completely labeled with Hot, Warm, or Cold. ◉ Large amounts of currency can be bought by setting up escalation rules. You can make large purchases of currency using escalation rules
05
Paid Social & Performance Campaigns
There is an increased pace to it due to paid social media marketing. After your organic bedrock is made, we invest all of the dollars into campaigns with actual context to convert - not cold traffic into a blank wall.
◉ Target the audience by their interests, lookalikes, and custom-made. ◉ Your Engagers: Video Viewers, site visitors, past engagers◉ The budget pacing is discussed with testing versus scaling allocation. Testing versus scaling allocation is considered as budget phasing. ◉ During this session, participants will learn how to use creative A/B testing techniques, including hooks, visuals, and CTAs.
06
Lead Capture Systems
If people in the lead slip away, then nothing happens. Full social media conversion tracking means you'll know what worked, what did not and what we are going to do differently.
◉ Optimize forms for leads, on the form page, and on native forms on LinkedIn.◉ Can we see if we can align the landing page with the UX? ◉ Could we review the UX and align to the landing page?◉ This allows you to configure Pixel + event tracking. ◉ This enables setting up Pixel + event tracking configuration. Upon opening, the CRM or Google Sheet Sync set-up will appear (as shown above).◉ Auto-reply message templates
07
Reporting & KPI Dashboard
Numbers mean nothing unless they have some meaning. Monthly reports are clean, goal-oriented, and written in plain English (literary terms), providing you clarity on what improved, what may not have, and what changes are required for the month ahead.
◉ Your website statistics increased (Also visits + followers) ◉ Interactions: > Engagement rate + saves + shares ◉ Increase leads generated/ reduce cost per lead◉ Webinar conversions and click-through rate × landing page conversions◉ The performance of the content-by-content pillar and content format. Content performance by pillar and content format.
08
Monthly Content Calendar
Always sure of what's next. A calendar is given at the beginning of the month/before the month, indicating the topics, formats, posting schedule, and campaign dates. You'll never get in situations where your approvals take longer than usual, since there's never a surprise.
◉ Week-by-week content themes ◉ The alignment of the campaign and product launch. ◉ The relation between the campaign and the product launch. ◉ Each week, a content checklist is provided. ◉ Weekly work testing provided.
09
Brand Discovery & Market Research
We provide a live brand brief, we analyze your competitor's brand, identify areas where you can out-do them with content, and map out audience psychology by platform.
◉ Identifying the content gaps and a series of competitors. A competitor scan with a list of content gaps.◉ The audience personas and psychographic mapping come next. Audience personas and psychographic mapping follow.◉ Suitable brand voice calibration and tone guide.◉ For every business model, there is an evaluation of platform fit. Platform fit assessment is made for each business model.
01
Platform Selection & Marketing Strategy
We shape your business around decision makers and then design a marketing plan that is sustainable, scalable and has an impact on your bottom line. Our Facebook marketing strategy and broader paid campaigns run alongside organic for a unified result.
◉ B2B brand? LinkedIn takes priority. ◉ Develop or buy a product or a lifestyle brand? Instagram + Facebook. ◉ Thought leadership? YouTube + LinkedIn. ◉ Community-driven growth? Facebook Groups + X
02
Creative Direction & Content Production
One visual identity. Infinite content formats. It's brand-first design, motion graphics, and quality video editing that will arrest the scroll.
◉ Color codes (figure, table labels, etc.)◉ Call to action (CTA) with attention-grabbing CTA copy◉ A Usage Guide for Brands and illustrations. ◉ Ensure that the photo style guide and the tone of the caption are appropriate for the specific media or publication.
03
Content Strategy & Execution
Content which is gaining both attention as well as impressions. We develop a robust social media content planning system that is based on the type of content your audience actually engages with - not necessarily the most current trend for the week. We drive engagement both from written Carousels to short-form videos.
◉ Carousel posts, static graphics – 2 styles.◉ Keep the length of a reel short or use short-form video content.◉ Make reels brief or use short video content.◉ Education and promotional materials are purposefully in a ratio◉ Consent + collaboration management◉ Influencer outreach + collaboration management
04
Community Management
We don't post and poo-poo-poo. We don't post, no never disappear. Your comments, DMs and messages are moderated in your brand voice and any sales ready leads flagged as you come in.
◉ Comments and replies, and proactive engagement◉ Handling of the inbox and messages◉ FAQ and answers to questions = replies to inquiries◉ It contains 0.01% lead. Completely labeled with Hot, Warm, or Cold. ◉ Large amounts of currency can be bought by setting up escalation rules. You can make large purchases of currency using escalation rules
05
Paid Social & Performance Campaigns
There is an increased pace to it due to paid social media marketing. After your organic bedrock is made, we invest all of the dollars into campaigns with actual context to convert - not cold traffic into a blank wall.
◉ Target the audience by their interests, lookalikes, and custom-made. ◉ Your Engagers: Video Viewers, site visitors, past engagers◉ The budget pacing is discussed with testing versus scaling allocation. Testing versus scaling allocation is considered as budget phasing. ◉ During this session, participants will learn how to use creative A/B testing techniques, including hooks, visuals, and CTAs.
06
Lead Capture Systems
If people in the lead slip away, then nothing happens. Full social media conversion tracking means you'll know what worked, what did not and what we are going to do differently.
◉ Optimize forms for leads, on the form page, and on native forms on LinkedIn.◉ Can we see if we can align the landing page with the UX? ◉ Could we review the UX and align to the landing page?◉ This allows you to configure Pixel + event tracking. ◉ This enables setting up Pixel + event tracking configuration. Upon opening, the CRM or Google Sheet Sync set-up will appear (as shown above).◉ Auto-reply message templates
07
Reporting & KPI Dashboard
Numbers mean nothing unless they have some meaning. Monthly reports are clean, goal-oriented, and written in plain English (literary terms), providing you clarity on what improved, what may not have, and what changes are required for the month ahead.
◉ Your website statistics increased (Also visits + followers) ◉ Interactions: > Engagement rate + saves + shares ◉ Increase leads generated/ reduce cost per lead◉ Webinar conversions and click-through rate × landing page conversions◉ The performance of the content-by-content pillar and content format. Content performance by pillar and content format.
08
Monthly Content Calendar
Always sure of what's next. A calendar is given at the beginning of the month/before the month, indicating the topics, formats, posting schedule, and campaign dates. You'll never get in situations where your approvals take longer than usual, since there's never a surprise.
◉ Week-by-week content themes ◉ The alignment of the campaign and product launch. ◉ The relation between the campaign and the product launch. ◉ Each week, a content checklist is provided. ◉ Weekly work testing provided.
09
Why Ontenet? We're Not Just Another Agency.
Most agencies give you a content schedule that's outlined as a strategy. We provide you with a comprehensively integrated creative, paid, organic and analytics and community-management system, in one team, in one mail. No silos. No excuses. Only outcomes that continue to develop as they go. We are the best social media marketing agency in USA, Europe, UAE, and South Asia, and have given live visibility and live revenue to 380+ clients. Not follower counts. Not likes. Revenue.
Create a Brand thatPeople Love.
380+
Worldwide Clients & Company
From the ground up or making repairs when you're wrong - we will provide an easy-to-understand, easy-to-put-into-action plan tailored to your goals, your market, and your budget. No commitment. No pressure.
Client history
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