You turned your dream into a reality. You started your company, made a nice website and created a product that solves problems. You are ready for clients. The phone is not ringing though. You have your company and your product is ready. The phone is still not ringing. You had hoped that people would be calling you by now to buy your problem-solving product. When you search for your own services on Google, you can't be found. All you see are rivals' pages after pages. You are trapped on page 10 or worse, you are completely absent from the search results.

A brand is more than just a logo, a font, or a color palette that goes well together. The method in which people remember you even when you are not present is as if it were a living impression. Your identity, the trust that people have in your voice, and the reason that someone chooses to listen to you are all factors that contribute to your reputation.