Senior Marketing Strategist

As a Senior Marketing Strategist at Ontenet Digital Ltd., you will be responsible for developing, leading, and executing integrated marketing strategies that drive business growth, strengthen brand positioning, and create market opportunities. This role requires close collaboration with the Marketing, Creative, and Product Development teams to ensure strategic alignment, effective execution, and measurable business outcomes.

Responsibilities

Marketing Strategy & Planning:

• Develop and implement comprehensive marketing strategies aligned with business goals and growth objectives
• Identify new business opportunities through market research, competitor analysis, and industry insights
• Create strategic roadmaps for brand positioning, customer acquisition, and market expansion
• Recommend innovative marketing initiatives to improve brand visibility and business performance

Brand Development & Positioning:

• Define and strengthen brand positioning across all marketing channels and customer touchpoints
• Ensure consistency in brand messaging, visual identity, and communication strategies
• Collaborate with creative teams to develop compelling campaigns and brand assets
• Monitor market trends and consumer behavior to refine branding strategies

Cross-Functional Leadership & Execution:

• Work closely with Marketing, Creative, and Product Development teams to ensure seamless strategy execution
• Align marketing initiatives with product objectives and business priorities
• Facilitate collaboration across departments to achieve organizational goals
• Monitor project progress and ensure timely delivery of strategic initiatives

Performance Monitoring & Business Growth:

• Track and analyze marketing performance, campaign effectiveness, and business impact
• Provide strategic recommendations based on data, insights, and market trends
• Identify opportunities to improve customer acquisition, engagement, and retention
• Drive continuous optimization to maximize marketing effectiveness and ROI

Requirements

Must Have:

• 5+ years of experience in marketing strategy, brand management, or business development
• Strong understanding of digital marketing, audience targeting, sales funnels, and campaign planning
• Proven experience developing and executing successful marketing strategies
• Strong knowledge of branding, market positioning, and customer engagement

Preferred:

• Experience working with cross-functional teams in marketing, creative, and product development environments
• Experience managing multiple marketing initiatives simultaneously
• Understanding of performance marketing and growth-focused strategies
• Exposure to international markets and global business environments

Good to Have:

• Strong leadership and team collaboration skills
• Experience in strategic planning and business expansion initiatives
• Ability to interpret market data and translate insights into actionable strategies
• Strong presentation and stakeholder management skills

General Requirements:

• Strategic thinker with excellent problem-solving abilities
• Strong industry knowledge and business acumen
• Dynamic leadership capabilities and ability to influence teams
• Excellent communication and interpersonal skills
• Sets goals and takes ownership of responsibilities
• Ability to thrive in a fast-paced and growth-oriented environment

Success Metrics:

• Successful execution of strategic marketing initiatives
• Improvement in brand visibility and market positioning
• Growth in business opportunities and customer acquisition
• Strong cross-functional collaboration and project delivery
• Measurable impact on business growth and marketing performance

Benefits

• Performance bonus, 2 festival bonuses, and yearly leave encashment
• Collaborative and growth-focused work environment
• Opportunity to work with global clients
• Fully subsidized lunch, unlimited snacks, tea, and coffee